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Sensing and sense making for 15 years

The founder of Disruption Designed brings over 15 years of experience in marketing, strategy, and organisational change across the global tech landscape. With a background that spans agency leadership at Ogilvy, strategic consulting for Fortune 500 tech brands, and deep experience in scaling startups, they have led award-winning brand transformations and go-to-market programs for companies such as IBM, EY, Sage, Google, and Couchbase.


Recognising the limitations of traditional agency models and the inefficiencies of siloed operations, they launched Disruption Designed to help tech companies move faster and smarter. Today, their focus lies at the intersection of strategic marketing and AI integration—advising businesses on how to embed intelligent agents that unlock growth, improve alignment, and accelerate innovation.


Their work combines commercial rigour with creative thinking—ensuring every engagement drives measurable, market-facing results.

What Drives Us

What Drives Us

What Drives Us

Designing the Future of Tech Marketing—Intentionally


Disruption Designed exists to challenge the status quo. The team believes that impactful transformation comes from more than a new logo or a single campaign—it comes from embedding change deep within how a business thinks, behaves, and communicates.

They are driven by three core principles:


Disruptive Thinking – Uncovering smarter ways to solve problems, challenge categories, and reshape customer journeys.
 

Design-Led Strategy – Grounding transformation in human insight, business logic, and structured delivery.
 

Measurable Outcomes – Every engagement is geared toward tangible impact—whether that’s brand equity, market share, revenue, or operational efficiency.

Learn More

Our values

What Drives Us

What Drives Us

Innovation
Always looking ahead. Embracing experimentation and intelligent technology to unlock new value.
 

Collaboration
Building real partnerships—with clients, teams, and AI systems. Great outcomes come from working together.
 

Purposeful Transformation
Focused on change that matters. Every recommendation, strategy or solution is designed to serve a bigger business objective.

See Our Approach

Why work with me?

Positioning that sets you apart

Take control of your competitor set

Take control of your competitor set

Defining positioning that sets your product and company on the right path to success is important. But so is making sure it is embedded in your organisation. We make sure that both happen.

Take control of your competitor set

Take control of your competitor set

Take control of your competitor set

Take control of your category with Category Design. Being the odd one out can be a real advantage in business. You don't have to accept the competitor set the market puts you in. 

Put your brand to work

Take control of your competitor set

Redefine how you engage

We focus on value: building equity in your brand to creating an asset that adds value to you, your employees and your customers.

Redefine how you engage

Design your web experience

Redefine how you engage

Finding unique ways to engage with your audience is imperative today. We don't just look at how each touchpoint works – we look at how they work together. 

Design your web experience

Design your web experience

Design your web experience

Your website is your shop front. We will help you get more people dropping by – and staying for a while.


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