A little about me
I use every day data, augmented with the power of AI to create powerful insights that are then harnessed to deliver commercial outcomes. What those outcomes are is up to you.
My background in human design thinking enables me to keep close to the customer need with whatever I do, as well as helping multi-discipline teams achieve great results.
I have helped companies build stand out in the battle for dominance in the world of AI, for IBM we helped deliver a positive ROI within the first 6 months of an AI campaign.
Services
Establish compelling strategies
Back yourself with evidence based decisions
Back yourself with evidence based decisions
My strategies will help create a pathway to achieving your business goals
- Creating go to market plans for products or businesses
- Deliver coherent GTM programs
- Synthetic (AI) validation or real world analysis
- Rapid prototyping of propositions (CVPs)
- Defining your brand strategy
- Basic data analytics (up to two variable regression analysis)
Back yourself with evidence based decisions
Back yourself with evidence based decisions
Back yourself with evidence based decisions
I can support you with evidence based decision making
- AI augmented research and prototype testing
- Create integrated Marketing Strategies
- Facilitate stakeholder requirement gathering
- Co-define KPIs
- Creation of Synthetic Audiences
Deliver outcomes for the busines
Back yourself with evidence based decisions
Deliver outcomes for the busines
My plans help your team turn strategy into action.
- Business case preparation and budget management
- Stakeholder enablement programs to unite you to audiences (internal and external)
- Messaging development
- Content plans
- Integrate operational and growth strategies
- Advise and coordinate with digital and data specialists