Disruption Designed helps organisations move smarter, not just faster, by combining marketing expertise with AI capability and by augmenting business processes with the speed and agility of AI. My ethos is that AI should enhance—not replace—critical thinking.

We believe this is the age of the strategic curator. Curators that guide businesses to smarter outcomes by effectively evaluating AI outputs, tuning inputs, and understanding context to ensure decisions stay sharp, relevant, and aligned to real outcomes.