Signed in as:
filler@godaddy.com
The purpose
To give Couchbase, the world’s first engagement database a brand platform that could translate into measurable differentiation, employee engagement, sales enablement and credibility with broader audiences
The effect
After fully embedding the new brand campaign YoY sales growth spiked and Couchbase went from a challenger brand to one to watch – with Forbes listing it as the next $ Billion start-up.
After the first target audience dip test recall, consideration and relevance are all moving in the right direction and messaging is continuing to be refined.
How we did it
We embraced Couchbase’s challenger position and product to establish ‘Start a Revolution’ as their platform and then went ahead and made it real in social, content, advertising, sales decks, events, OOH, print, recruitment, employee engagement, office fit-out. It wasn’t about the size of the budget, but the breadth of the amplification courtesy of some very revved up employees.