Innovation and CX

 To amplify the IBM sponsorship of the annual Wimbledon tennis tournament – connecting sport with IBM analytics in the eyes of consumer and a broad business audience.

Research showed that there was considerable fascination and online discussion about how the athletes and matches compared with each other and past performance. IBM analytics was in a unique place to fuel these conversations. And for the first time social media data was being combined with match data to provide an alternative leaderboard – the leaderboard of the people.

On-site IBM analytics were used to evaluate how each player was performing around 3 key performance areas, this was combined with public sentiment to bring to life who was winning in the hearts of the global Wimbledon audience. Then, every 20 minutes a personal best a trophy was created by a 3D printer recognising their performance before the match was complete.