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IBM Start Jam
The purpose
Creating a force for change fintech community. The Start initiative brought together the powerhouses that are the IBM brand, thought leaders within the financial services arena and HRH Prince Charles to create a community (online and offline) focused on one thing: creating smarter ways to use data to create sustainable businesses
The effect
An active community built in 3 days focused on 6 real-world game changing themes:
- Driving Cultural and Behavioural Change
- Managing Demand Intelligently
- The Collaboration Imperative
- Understanding Data (Intelligence/Analytics)
- Transforming Business
- Re-building our National Infrastructure
Commitments from the fintech sector to progress initiatives such as shared computing to facilitate research into solving the cancer conundrum.
How we did it
We created a core team focused on creating an instant swell of response. This was not about creating long term conversation and brand reach.It was about putting a brand to work and letting the results speak for themselves. We built a community who came together from all walks of life to focus on creating real world change. We facilitated the often passionate engagement within a bespoke online brainstorming tool.