The problem
To define a go to market strategy that uniquely connects a university to a growing community that is slated to become it's own city by 2056.
The solve
Embrace locality. With a growing population and a total addressable market of Focussing on building educational solutions that reflect the cultural nuances in the Universities catchment area. Helping the most diverse community in Australia connect better.
Tasks:
- Segmentation
- GTM
- CVP
- Research and CVP testing
- Persona development
- Journey planning
WSU College has now started offering courses that reflect the biggest economic opportunities in the area, helping communities source skills locally.