What I'm capable of
Product and Marketing Strategy
Strategies that simplify the complexity of the business of marketing
Delivering with impact
Stand out from the crowd and get your point across with the people that matter to you
How I approach problem solution (and definition)
CX trained
My background in human centreddesign thinking enables me to keep close to the customer need while also helping multi-discipline teams align around the customer achieving great results.
Data guided
Behavioural, predictive, diagnostic and instinctive. All have a role to play, strategy definition is the harnessing of it.
Impactful
Delivering real business impact through careful alignment between corporate, project KPIs and personal objectives.